Ministers of State for Health recently launched ‘Kilkari’ programme, a mobile health initiative for beneficiaries, in local content, in Gujarat and Maharashtra as part of Digital Health India Programme.
Highlights:
• ‘Kilkari’ (meaning ‘a baby’s gurgle’), is an IVR based mobile health service which delivers free, weekly, time-appropriate 72 audio messages about pregnancy, childbirth, and childcare directly to families’ mobile phones from the second trimester of pregnancy until the child is one year old.
• Kilkari Programme is centrally hosted by MoHFW for all the States/UTs and no further investment in the technology, telephony infrastructure or operational costs is required to be borne by States/UTs.
• This service is FREE of cost for States/UTs and beneficiaries.
• The programme is integrated with the centralized Reproductive Child Health (RCH) portal of MoHFW’s and is the single source of information for this mHealth service.
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