Ministry of Tourism’s new film “Find What You Seek”
received first prize at the 11th Golden City Gate Tourism Media Awards
Ceremony held in Berlin today to coincide with ITB Berlin 2013. The
Golden City Gate is an international film, print and media contest for
the tourism industry. The Awards ceremony is held every year at ITB
Berlin, the world’s leading travel trade show.
The competition provides all tourism
advertisers to participate in the contest for presenting their new
creatives. All entries are assessed by 45 independent international
expert jurors with strong industry background.
Shri K Chiranjeevi, Union Minister for
Tourism had launched the new campaign “Find What You Seek”, the second
phase of Incredible India Campaign at WTM 2012 in November last year
along with the new Domestic Campaign “Go Beyond”. By launching new
campaign, the Ministry of Tourism has made a paradigm shift by shifting
the focus from destinations and products to consumers (travellers). The
new campaign emphasizes that there is something for every traveller in
India and every traveller can find what he or she is seeking while
travelling in our incredible country. Domestic campaign “Go Beyond”
urges travellers to travel beyond the obvious , the known destinations
to the lesser known destinations.
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