International Cricket Council (ICC) unveils the logo of Cricket World Cup 2015 on April 2nd 2011. Cricket World Cup 2015 will be Host in Australia and New Zealand as a part of symbolic handover from the successful 2011 hosts to their counterparts four years hence, during the closing of 2011 World Cup in Wankhede Stadium in Mumbai.
The ICC received applications for the design from across the world before awarding it to the international agency, FutureBrand, whose Australian arm was invited to produce the logo for the ICC Cricket World Cup 2015. It in turn commissioned graphic consultancy, the Jumbana Group/Balarinji to create both Australian and New Zealand cultural motifs so as to reflect the two indigenous countries’ cultural identities.
The result has been what ICC Chief Executive Haroon Lorgat describes as “a dynamic logo which captures the cultural influences in the two host countries”.
He added: “The ICC, Cricket Australia and New Zealand Cricket have all worked together with the consultancies to produce this beautiful logo. On the back of a hugely successful ICC Cricket World Cup 2011, I am sure that it will gain recognition over the next four years as we use it in promotional, marketing and partner activations.”
Each element of the logo contributes to building the story of the ICC’s flagship event featuring the best players in the world competing for The Cup That Counts.
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