Kisan Credit Card Scheme

The aim of Kisan Credit Card Scheme (KCC) is to provide adequate and timely support from the banking system to the farmers for their short-term credit needs during their cultivation for purchase of inputs etc., during the cropping season. Credit card scheme proposed to introduce flexibility to the system and improve cost efficiency.

Memorable Points:
1. This scheme was announced in Budget speech of Finance Minister in 1998-99 (Shri Yashwant Sinha was India’s Finance Minister at that time)
2. In the speech it was stated that NABARD would formulate a Model scheme for issue of Kisan Credit Cards to farmers, on the basis of their land holdings, for uniform adoption by banks, so that the farmers may use them to readily purchase agricultural inputs such as seeds, fertilizers, pesticides, etc. and also draw cash for their production needs.
3. NABARD formulated a Model Kisan Credit Card Scheme in consultation with major banks. Model Scheme circulated by RBI to commercial banks and by NABARD to Cooperative. Banks and RRBs in August 1998, with instructions to introduce the same in their respective area of operation.
4. As a pioneering credit delivery innovation, Kisan Credit Card Scheme aims at provision of adequate and timely support from the banking system to the farmers for their cultivation needs including purchase of inputs in a flexible and cost effective manner.
5. Beneficiaries covered under the Scheme are issued with a credit card and a pass book or a credit card cum pass book incorporating the name, address, particulars of land holding, borrowing limit, validity period, a passport size photograph of holder etc., which may serve both as an identity card and facilitate recording of transactions on an ongoing basis.

Benefits:
1. Simplifies disbursement procedures
2. Removes rigidity regarding cash and kind
3. No need to apply for a loan for every crop
4. Assured availability of credit at any time enabling reduced interest burden for the farmer.
5. Helps buy seeds, fertilizers at farmer’s convenience and choice
6. Helps buy on cash-avail discount from dealers
7. Credit facility for 3 years – no need for seasonal appraisal
8. Maximum credit limit based on agriculture income
9. Any number of withdrawals subject to credit limit
10. Repayment only after harvest
11. Rate of interest as applicable to agriculture advance
12. Security, margin and documentation norms as applicable to agricultural advance
13. Access to adequate and timely credit to farmers
14. Full year's credit requirement of the borrower taken care of.
15. Minimum paper work and simplification of documentation for drawal of funds from the bank.
16. Flexibility to draw cash and buy inputs.
17. Assured availability of credit at any time enabling reduced interest burden for the farmer.
18. Flexibility of drawals from a branch other than the issuing branch at the discretion of the bank.


Salient features of the Kisan Credit Card (KCC) Scheme
1. Farmers eligible for production credit of Rs. 5000 or more are eligible for issue of Kisan Credit Card.
2. Eligible farmers to be provided with a Kisan Credit Card and a pass book or card-cum-pass book.
3. Revolving cash credit facility involving any number of drawals and repayments within the limit.
4. Limit to be fixed on the basis of operational land holding, cropping pattern and scale of finance.
5. Entire production credit needs for full year plus ancillary activities related to crop production to be considered while fixing limit.
6. Sub-limits may be fixed at the discretion of banks.
7. Card valid for 3 years subject to annual review. As incentive for good performance, credit limits could be enhanced to take care of increase in costs, change in cropping pattern, etc.
8. Each drawal to be repaid within a maximum period of 12 months.
9. Conversion/reschedulement of loans also permissible in case of damage to crops due to natural calamities.
10. Security, margin, rate of interest, etc. as per RBI norms.
11. Operations may be through issuing branch (and also PACS in the case of Cooperative Banks) through other designated branches at the discretion of bank.
12. Withdrawals through slips/cheques accompanied by card and passbook.

Benefits of the Scheme to the Banks
1. Reduction in work load for branch staff by avoidance of repeat appraisal and processing of loan papers under Kisan Credit Card Scheme.
2. Minimum paper work and simplification of documentation for drawal of funds from the bank.
3. Improvement in recycling of funds and better recovery of loans.
4. Reduction in transaction cost to the banks.
5. Better Banker - Client relationships.

Over 7 crore Kisan Credit Cards have been issued to farmers till the end of March 2008 from its inception in 1998.In 2006-07, 85.11 lakh cards were issued and Rs. 46.72 lakh credit extended to farmers through these.

Farmers, who took agriculture loans through the Kisan Credit Card, were also covered under the Rs. 60,000-crore loan waiver scheme announced in the Budget 2008-09.

Protectionism

Protectionism is the economic policy of restraining trade between nations through qualitative and quantitative methods such as tariffs on imported goods, restrictive quotas, and a variety of other restrictive government regulations.
They are designed to discourage imports, and prevent foreign take-over of local markets and companies.This is a policy of antiglobalization and almost opposite to free trade. The term protectionism is used because this doctrine protects the business and labour within a country by restraining trade with foreign countries.
Thus, Protectionism is the economic policy of restraining trade between nations, through methods such as high tariffs on imported goods,restrictive quotas, and anti-dumping laws in an attempt to protect domestic industries in a particular nation from foreign take-over orcompetition.
A variety of policies can be used to achieve protectionist goals. These include:Tariffs, Import Quotas, Administrative Barriers, Export subsidies, Government subsidies & exchange rate manipulation.

Forest Resources & Bio-diversity in India

1. As per data released by Ministry of Forest & Environment the total forest cover of the country as per 2005 assessment is 677,088 sq. kms and this constitutes 20.60 percent of the geographic area of the country. Of this, 54,569 sq. kms (1.66 %) is very dense forest, 332,647 sq. kms (10.12 %) is moderately dense forest, while 289,872 sq. kms (8.82 %) is open forest cover. The scrub accounts for 38,475 sq. kms (1.17 %).

2. The State/UT wise forest cover in the country shows that Madhya Pradesh with 76,013 sq. kms has the largest area under forest cover, followed by Arunachal Pradesh (67,777 km²), Chhattisgarh (55,863 km²), Orissa (48,374 km²) and Maharashtra (47,476 km²).

3. Considering the proportion of geographic area under forest cover, Mizoram has the maximum percentage of 88.63%, followed by Nagaland (82.75%), Arunachal Pradesh (80.93%), and Andaman & Nicobar Islands (80.36%). Andhra Pradesh has the largest area under scrub (9,862 km²).

4. Even though forestry is the second largest land use in India after agriculture the contribution to the Gross Domestic Product from forestry is minimal (it was barely 1.1 percent in 2001).In 2008-09 the combined share of Agriculture, Forestry and Fishing was 17.1 %. An estimated 41 percent of the country’s forest cover has been degraded to some degree. As much as 78 percent of forest area is subject to heavy grazing and about 50 percent of the forest area is prone to forest fires. Domestic demand for timber and fuel wood is well above the sustainable level.

5. National Forest Policy of India targets to cover the 33% of the total geographical area under forests. Much money has been invested; however there is not positive growth.

6. India is also a Party to the Convention on Biological Diversity (CBD). Accordingly, India had developed a ‘National Policy and Macro level Action Strategy on Biodiversity’ in 1999.

7. India is known for its rich heritage of biological diversity, having already documented over 91,000 species of animals and 45,500 species of plants in its ten bio-geographic regions.

8. The Union Ministry of Environment and Forests (MoEF), the nodal agency for implementing provisions of CBD in India, developed a strategy for biodiversity conservation at macro-level in 1999 and enacted the Biological Diversity Act in 2002 followed by the Rules there under in 2004. The National Environment Policy, 2006, seeks to achieve balance and harmony between conservation of natural resources and development processes and also forms the basic framework for the National Biodiversity Action Plan.

9. Theme of NEP 2006: The National Environment Policy (NEP) 2006 seeks to achieve balance and harmony between conservation and development. The policy is intended to mainstream environmental concerns in all development activities. The dominant theme of this policy is that while conservation of environmental resources is necessary to secure livelihoods and wellbeing of all, the most secure basis for conservation is to ensure that people dependent on particular resources obtain better livelihoods from the fact of conservation, than from degradation of the resources.

10. International cooperation : India has participated in major international events on environment and biodiversity conservation since 1972. India has also contributed to developing the agreed texts, ratified, and complied with the commitments in various international conventions relating to biodiversity.

11. A National Lake Conservation Plan (NLCP) is being implemented for conservation of polluted and degraded urban/semi-urban lakes, leading to lake Rejuvenation in terms of improvement in water quality and biodiversity. As on March 2007, 31 projects for conservation of 46 lakes have been taken up.

12. A National River Conservation Plan (NRCP) is also under implementation in 160 towns along polluted stretches of 34 rivers spread over 20 states, the major rivers being Ganga, Yamuna, Gomti, Damodar, Satluj, Krishna, Cauveri and Godavari. The objective of NRCP is to check pollution in rivers through implementation of various pollution abatement schemes.

13. A National Medicinal Plants Board was set up under a government resolution notified on 24th November 2000 under the Ministry of Health and Family Welfare to promote coordination and implementation of policies relating to medicinal plants both at the Central and State levels.

14. Under a plan scheme ‘Assistance to Botanic Gardens’, financial assistance is provided to strengthen measures for ex situ conservation of threatened and endangered species. Guidelines for botanical gardens have been finalized and the vision is to have at least one botanical garden per district.

The Indian Council of Agricultural Research has set up a number of gene banks for ex situ conservation under the National Bureau of Plant Genetic Resources (NBPGR), New Delhi, National Bureau of Animal Genetic Resources (NBAGR), Karnal, National Bureau of Fish Genetic Resources (NBFGR), Lucknow, and National Bureau of Agriculturally Important Microorganisms (NBAIM), Mau.

15. A large number of microorganisms of agricultural importance also form a vital part of the diversified Indian agricultural ecosystem Projects have been initiated for reintroduction of threatened species into their natural habitats under appropriate conditions. Examples include mass propagation of pitcher plant, rehabilitation of mangroves in degraded open mud flats, and the effort towards relocation of rhinoceros from Kaziranga to Manas and tigers from Ranthambore to Sariska in Rajasthan.

16.India has established National Clean Development Mechanism Authority (NCDMA) for according host country approval to CDM projects as mandated under the Kyoto Protocol to the UN Framework Convention on Climate Change (UNFCCC). One of the criteria used for approval of CDM projects is impact on biodiversity. Host country approvals have so far been accorded to 404 CDM projects facilitating investment of more than Rs, 22,000 crores.

17. The Government has set up an ‘Expert Committee on the Impacts of Climate Change’ on 7th May 2007 under the chairmanship of Dr. R. Chidambaram Principal Scientific Adviser to the Government of India to study the impacts of anthropogenic climate change on India and to identify the measures that may have to be taken for addressing vulnerability to anthropogenic climate change impacts.

18.A high level coordination committee chaired by Prime Minister, namely, ‘Prime Minister’s Council on Climate Change’ has been set up on 6th June 2007 to coordinate national actions for assessment, adaptation and mitigation of climate change. The Government of India has released 'National Action Plan on Climate change' on 30th June 2008, which outlines a number of steps to simultaneously advance India's development and climate change - related objectives of adaptation and mitigation, including through setting up of eight National Missions.

19. Various Acts and Rules Related to Biodiversity Conservation
20. Bishnois of Rajasthan Committed to Conservation of Nature
21. Prof. M.S. Swaminathan Committe on Management of Coastal Zones

India's International cooperation in Environment & Biodiversity Conservation

India has participated in major international events on environment and biodiversity conservation since 1972. India has also contributed to developing the agreed texts, ratified, and complied with the commitments in various international conventions relating to biodiversity. These agreements are:

Convention on Biological Diversity (CBD), Convention on International Trade in Wild Species of Endangered Flora and Fauna (CITES), Ramsar Convention on Wetlands, World Heritage Convention, and the Bonn Convention on Conservation of Migratory Species (CMS).

Note: CBD: The Convention on Biological Diversity, known informally as the Biodiversity Convention, is an international treaty that was adopted in Rio de Janeiro in June 1992. Its objective is to develop national strategies for the conservation and sustainable use of biological diversity. It is often seen as the key document regarding sustainable development.The Convention was opened for signature at the Earth Summit in Rio de Janeiro on 5 June 1992 and entered into force on 29 December 1993.

Some other international agreements which have bearing on biodiversity to which India is a Party include UNFCCC, UNCCD, Commission on Sustainable Development, World Trade Organisation, International Treaty on Plant Genetic Resources for food and agriculture and UN Law of the Seas. Major multilateral environment agreements (MEAs) ratified by India

1. Convention on Wetlands of International Importance-1971 India ratified this convention in 1982. Issued covered in this convention were Conservation and wise use of wetlands,primarily as habitat for the water-birds.
2. Convention for the Protection of World Cultural and Natural Heritage-1972 India Ratified this convention on 04.11.1977
3. Convention on International Trade in Endangered Species-1973 India ratified this convention on 20.07.1976
4. Bonn Convention on Migratory Species of Wild Animals-1979 India ratified this convention on 01.11.1983 Issued covered were Conservation, management and wise use of migratory species of wild animals and their habitats.
5. Vienna Convention for Protection of the Ozone Layer-1985 India ratified this convention on 18.03.1991Issues covered were Protection of atmospheric ozone layer above the planetary boundary layer.
6. Montreal Protocol on Substances that Deplete the Ozone Laye-1987 India ratified this convention on 19.06.1992 Issues covered were Protection of atmospheric ozone layer above the planetary boundary layer
7. Basel Convention on Tran boundary Movements of Hazardous Wastes and their Disposal-1989 India ratified this convention on 24.06.1992 Issued covered were Regulation of transboundary movements of hazardous wastes and their disposal
8. United Nations Framework Convention on Climate Change (UNFCCC)-1992 India ratified this convention on 01.11.1993 The issues covered were Changes in the earth’s climate system due to anthropogenic interference
9. Kyoto Protocol to the UNFCCC-1997 India ratified this convention on 26.08.2002 Quantified emission limitation and reduction commitments for Annex I Parties
10. Convention on Biological Diversity (CBD) 1992 India ratified this convention on 18.02.1994 Issues covered were Biological diversity and biological resources
11. Cartagena Protocol on Bio safety to the CBD- 2000 India ratified this convention on 11.09.2003 Issues covered were Regulation of trans boundary movement, transit, handling and use of living modified organisms (LMOs)
12. United Nations Convention to Combat Desertification 1994 India ratified this convention on 17.12.1996 Issues covered were Combating desertification and mitigate the effects of drought, particularly in Africa
13. Rotterdam Convention on the Prior Informed Consent Procedure for Certain Hazardous Chemicals and Pesticides in International Trade-1998 India ratified this convention on 24.05.2005 Issues covered were Promote shared responsibility and cooperative efforts among the Parties in the international trade of certain hazardous chemicals, in order to protect human health and the environment from potential harm and to contribute to their environmentally sound use.
14. Stockholm Convention on Persistent Organic Pollutants - 2001 India ratified this convention on 13.01.2006 Issues covered were Protect human health and the environment from persistent organic pollutants.

A ‘Global Tiger Forum’ of tiger range countries has been created for addressing international issues related to tiger conservation. India has also actively supported numerous regional and bilateral programmes on biodiversity.

The MoEF, the nodal Ministry for the CBD and other biodiversity related conventions, is also the nodal agency in the country for the United Nations Environment Programme (UNEP), SACEP, ICIMOD, and IUCN. It has institutionalized the process for developing country’s position on major issues for negotiations under different international conventions.

In this context, the MoEF is continuously taking steps to harmonise national policies and programmes in implementation of various multilateral environment agreements, based on active involvement of various stakeholders.

The MoEF functions in partnership with a number of institutions for developing and implementing national strategies on conservation and sustainable use of biological diversity. These partners include Ministries, State Government departments, universities, other academic institutions, autonomous bodies, women’s organizations and NGOs.

Like- Minded Mega diverse Countries (LMMCs): India along with sixteen other mega diverse countries, rich in biodiversity and traditional knowledge, has formed a group known as the Like- Minded Mega diverse Countries (LMMCs). These countries are Bolivia, Brazil, China, Colombia, Costa Rica, Democratic Republic of Congo, Ecuador, Indonesia, Kenya, Madagascar, Malaysia, Mexico, Peru, Philippines, South Africa and Venezuela. The LMMCs hold nearly 70% of all biodiversity. India chaired the

LMMCs for a two-year period from March 2004 to March 2006,and coordinated the activities of this group focusing particularly on access and benefit sharing issues under the CBD.

Various India Acts Related to Biodiversity Conservation:

Important Govt. of India Central Acts and Rules having Relevance to Biodiversity Conservation:

1. Fisheries Act, 1897.
2. Destructive Insects and Pests Act, 1914.
3. The Indian Forest Act, 1927.
4. Agricultural Produce (Grading and Marketing) Act,1937.
5. Indian Coffee Act, 1942
6. Import and Export (Control) Act, 1947.
7. Rubber (Production and Marketing) Act, 1947.
8. Tea Act, 1953.
9. Mining and Mineral Development (Regulation) Act,1957
10. Prevention of Cruelty to Animals Act, 1960.
11. Customs Act, 1962.
12. Cardamom Act, 1965.
13. Seeds Act, 1966.
14. The Patents Act, 1970.
15. Wildlife (Protection) Act, 1972.
16. Marine Products Export Development Authority Act,1972.
17. Water (Prevention and Control of Pollution) Act, 1974.
18. Tobacco Board Act, 1975.
19. Territorial Water, Continental Shelf, Exclusive Economic Zone and other Maritime Zones Act, 1976.
20. Water (Prevention and Control of Pollution) Cess Act, 1977.
21. Maritime Zones of India (Regulation and Fishing by Foreign Vessels) Act. 1980.
22. Forest (Conservation) Act, 1980.
23. Air (Prevention and Control of Pollution) Act, 1981.
24. Agricultural and Processed Food Products Export Development Authority Act, 1985/1986.
25. Environment (Protection) Act, 1986
26. Spices Board Act, 1986.
27. National Dairy Development Board, 1987.
28. Rules for the manufacture, use/import/export and storage of hazardous microorganisms/ genetically engineered organisms or cells, 1989
29. Foreign Trade (Development and Regulation) Act, 1992.
30. Protection of Plant Varieties and Farmers' Rights (PPVFR) Act, 2001
31. Biological Diversity Act, 2002
32. Plant Quarantine (Regulation of Import into India) Order, 2003
33. Biological Diversity Rules, 2004
34. The Food Safety and Standards Act, 2006
35. Scheduled Tribes and Other Traditional Forest Dwellers (Recognition of Forest Rights) Act, 2006.

Policies on environmental management include the National Forest Policy, the National Conservation Strategy and Policy Statement on Environment and Development, and National Policy and Macrolevel Action Strategy on Biodiversity.

Some other sectoral policies (e.g. National Agriculture Policy and National Water Policy) have also contributed towards environmental management.

As our development challenges evolved and understanding of the centrality of environmental concerns in development sharpened, the National Environment Policy was developed in 2006.

Bishnoi Tribe of Rajasthan - Committed to Nature Conservation:

Bishnoi tribe of Western Rajasthan has, over the centuries, protected commited to the conservation of forests, trees and wild animals in and around their villages. Bishnois do not cut trees for fuel and timber; they remove only the dead trunks and twigs. Spotted deer, black buck and blue bull can be seen foraging fearlessly in their fields. Even if the crop is consumed by herds of deer, the Bishnois do not chase away the animals

In 1730 A.D. Maharaja Abhaya Singh of Jodhpur ordered cutting of trees in large numbers to provide timber for building a fortress. He sent soldiers to Bishnoi villages to cut down khejari trees growing in the area. When soldiers applied the axe, the Bishnoi villagers pleaded to spare the trees., When the soldiers did not relent, they hugged the trees and as many as 363 of them laid down their lives to save the trees.

The Bishnois worship nature in all its manifestations, conserve trees and medicinal plants, provide food and water to animals, and are vegetarians in their diet, as advocated by their Guru Jambaji.

Jambaji or Guru Jambheshwar (b. 1451) had founded Bishnoi sect after a drought in the Marwar region of Rajasthan. He made a community having 29 principles to follow , which included worship of lord Vishnu (Bishnu) and ban on Killing animals and the felling of trees. One of his 29 principles states "jeev daya palni, runkh lilo nahi dhave" which means to protect trees and animals, thus trees and animals are considered to be sacred by the Bishnois.

Prof. M.S. Swaminathan Committe on Management of Coastal Zones:

MoEF (Ministry of Environment & Forests, Govt. of India) had constituted an expert committee under the chairmanship of Prof. M.S. Swaminathan in July, 2004, to review and make recommendations with regard to implementation and amendments if necessary, of Coastal Regulation Zone Notification, 1991.

The Expert Committee submitted its report along with recommendations, which were accepted by the MoEF in April, 2005.

The major recommendations include:Implementation of Integrated Coastal Zone Management Plan rather than uniform regulatory approach

1. Development along the coastal stretches based on the vulnerability of the coast, taking into account the natural and man made hazards
2. Inclusion of the ocean zone for regulation.
3. Setting up of an Institute for Coastal Zone Management to address the policy and legal issues.
4. Abatement of the pollution of coastal areas and marine waters in a time-bound manner. Identification and mapping of the coastal Eco-sensitive areas such as mangroves, corals, and turtle breeding areas.
5. Development of coastal bio-shield.

The MoEF has initiated steps for implementing the above recommendations which include:Preparation of a national action plan for control of pollution of coastal waters from land based activities.

1. Pilot scale studies for demarcation of vulnerability line along identified coastal stretches through scientific organizations namely, Survey of India, Dehradun, Space Application Centre, Ahmedabad and Centre for Earth Science Studies, Thiruvananthapuram.
2. Seeking technical and financial assistance from multilateral agencies for implementing the recommendations pertaining to mapping of ecologically sensitive areas along the coastline, control of pollution in the coastal waters from land based activities and capacity building and institutional development

LOGOS & TAG LINES OF FAMOUS COMPANIES

TAG LINES OF FAMOUS BRANDS

Taking on the World’s Toughest Energy Challenges (Exxon Mobil)

Human Energy (Chevron Corporation)

Growth is Life (Reliance Industries Limited)

Beyond Petroleum (British Petroleum)

Making Tomorrow Brighter (ONGC)

Bringing Energy to Life (IOCL)

Pure for Sure (BPCL)

10 Years in Formula One. The World is watching us. (Petronas)

Pure bhi. Poora bhi (IBP)

Gas and Beyond (GAIL)

Always Moving Forward (LUKOIL)

Trademark of Energy (Total)

High Performance Petrol (Hint: Brand of BPCL) (SPEED)

100 % Performance. Everytime. (Brand of IOCL) (SERVO)

Like. No. Other. - SONY

Everyone's Invited or Its hard to Imagine - SAMSUNG

Life's Good - LG

The Indian Multinational - VIDEOCON

Born in Japan Entertaining The World - SANSUI

Inspired Living - HAIER

Sense and Simplicity - PHILLIPS

The Perfect Experience - JVC

Choose Freedom - TOSHIBA

Always low prices. Always. - WALMART

Like no other store in the world - BLOOMINGDALES

You can do it. We can Help. - HOME DEPOT

Every Little Helps - TESCO

The spirit of Commerce - METRO

Costs less to get more - KROGER

Is se sasta aur Achcha kahee nahee milenga - BIG BAZAAR

The stuff of life. - KMART

Shop. Eat. Celebrate - CENTRAL

Have You Met Life Today - Metropolitan Life Insurance Company or Metlife.

The Power on your side - Allianz Group

Growing and Protecting your wealth - Prudential Insurance Company

We know Money - AIG or American International Group Insurance Company

Trust thy name is ------- (The fill in the blank itself is the name of the organization) - LIC

Be Life Confident - AXA UK

You are in good hands - Allstate Insurance Company

Your Partner for life - Max NewYork Life Insurance

Positively Different. - Standard Insurance Company Limited.

India's International Bank -- Bank of Baroda

Good People to Bank with -- Union Bank of India

Higher Standards -- Bank of America

You and Us -- UBS

The Citi Never Sleeps -- CITIGROUP or CITIBANK

Where Vision Gets Built -- Lehman Brothers

The World's Local Bank -- HSBC

A Passion to Perform -- Deutsche Bank

Making More Possible -- ABN AMRO Bank

The Magazine of the Corporate World - BUSINESS INDIA

For Managing Tomorrow - BUSINESS TODAY

Intelligent Computing - CHIP

Your Technology Navigator - DIGIT

Play the Game - BUSINESS WORLD

Journalism of Courage - The Indian EXPRESS

The Power of Knowledge - THE ECONOMIC TIMES

The Name India trusts for News - HINDUSTAN TIMES

Read a Bestseller everyday - THE DAILY TELEGRAPH

Make Every Day Exciting - (FORD MOTOR)

Keep Discovering – (EMIRATES AIR)

Hum Hain Na !!! – (ICICI BANK)

SURPRISINGLY – (SBI)

Shop. Eat. Celebrate. – (CENTRAL MALL)

Gain from our Perspective – (FRANKLIN TEMPLETON INVESTMENTS)

New you can Use. – (NDTV Profit)

All you Desire. – (TOYOTA INNOVA)

We know your game – (STAR SPORTS)

Life is our Life's work - PFIZER

Because Health Matters - SANOFI AVENTIS

Today's medicines finance tomorrow's miracles - GLAXO SMITHKLINE

Where Patients come first - MERCK

Extending and enhancing human life - BRISTOL MYERS SQUIBB

Life Inspiring Ideas - ASTRAZENECA

Life. Research. Hope - DR. REDDY'S LABORATORIES

The difference lies in our DNA - BIOCON

Caring for life - CIPLA

The Edge is Efficiency - (Bombay Stock Exchange )

The world puts its stock in us - NYSE (New York Stock Exchange)

Stock market for the digital world (NASDAQ)

The Index Company (FTSE)

It's Your Hollywood (Hollywood Stock Exchange)

Tomorrow Market's Today. (Singapore Stock Exchange, SGX)

The World's Center for Non Ferrous Metal Trading (London Metal Exchange)

Equities. Options. ETFs. (AMEX)

Go for Growth (EURONEXT)

God's Own Country (Kerala)

365 days on a holiday (Goa)

The Kohinoor of India (AP)

The Very Heart of India (MP)

Full of Surprises (Chattisgarh)

Simply Colorful (Rajasthan)

The Perfect Host (Himachal Pradesh)

Amazing Heritage, Grand Experience (UP)

Complete Destination (West Bengal)

TAG LINES OF FAMOUS COMPANIES

FORD – Built for the Road Ahead

GM – Only GM.

DAIMLER CHRYSLER – The Future of Automobile

BMW – The Ultimate Driving Machine

AUDI – Vorsprung Durch Technik

TOYOTA - Touch The Perfection

HYUNDAI - Drive Your Way

HONDA - The Power of Dreams

SKODA – Obsessed with Quality since 1897.

VOLKSWAGEN - Drivers wanted

FIAT - Driven by Passion. FIAT

JAGUAR - Born to Perform

LEXUS – The Pursuit of Perfection

TATA MOTORS – Even More Car per Car

Microsoft - Where Do You Want to Go Today ; Your Potential Our Passion

Windows XP - Do More with Less

HP - Invent ; Everything is Possible

Computer Associates - The software that powers the E Business

CSC - Experience. Results.

Accenture - High Performance. Delivered

IBM - ON DEMAND

LENOVO - We are building a new technology company.

Apple Macintosh - Think Different.

TCS - Beyond the Obvious

Infosys - Powered by Intellect, Driven by Values; Improve your odds with Infosys Predictability

WIPRO - Applying Thought

EMC - Where Information Lives.

Adobe - Simplicity at work. Better by adobe.

Macromedia - What the web can be.

TAG LINES OF FAMOUS COMPANIES

Better by Adobe.		Adobe
The road will never be the same.		Acura
Ask about it at work.		Aflac
We know money.		AIG
Stronger than dirt.		Ajax
I can’t believe I ate the whole thing.		Alka-Seltzer
Mama mia, thatsa spicy meatball.		Alka-Seltzer
The relief goes on.		Allegra
You’re in good hands with Allstate.		Allstate Insurance
Doesn’t your dog deserve Alpo?		Alpo Dog Food
Works like a dream.		Ambien
Something special in the air.		American Airlines
Behold the power of cheese.		American Dairy Association
Don’t leave home without it.		American Express
Do more.		American Express
My life. My card.		American Express
For fast, fast, fast relief.		Anacin
Legendary reliability.		APC
Think different.		Apple Computer
The power to be your best.		Apple Computer
Think outside the box.		Apple Computer
Reach out and touch someone.		AT&T
The world’s networking company.		AT&T
Never follow.		Audi
We try harder.		Avis
Higher standards.		Bank of America
Thank you for your support.		Bartles & Jaymes
Bayer works wonders.		Bayer Aspirin
Flick my Bic.		Bic
We mean clean.		Bissell
Life’s messy. Clean it up!		Bissell
Sheer driving pleasure.		BMW
The ultimate driving machine.		BMW
Better sound through research.		BOSE
The quicker picker-upper.		Bounty
When you’ve got it, flaunt it.		Braniff Airlines
Fill it to the rim with Brim.		Brim Decaffeinated Coffee
Hope, triumph, and the miracle of medicine.		Bristol-Myers Squibb Co.
The way to fly.		British Airways
The world’s favourite airline.		British Airways
Wassup?!		Budweiser
The king of beers.		Budweiser
It just tastes better.		Burger King
Have it your way.		Burger King
Break through.		Cadillac
A can a week, that’s all we ask.		California Almond Growers
Got milk?		California Milk Processor Board
Calgon, take me away.		Calgon Toiletries
Between love and madness lies obsession.		Calvin Klein
Nothing comes between me and my Calvins.		Calvin Klein Jeans
I’d walk a mile for a camel.		Camel
For negative people.		CameraWorld
What’s in your wallet?		Capital One
For virtually spotless dishes.		Cascade
Turning partnership into energy.		ChevronTexaco
Please don’t squeeze the Charmin.		Charmin
Get your own box.		Cheez-It
A silly millimeter longer.		Chesterfield Cigarettes
Like a rock.		Chevy Trucks
It’s not nice to fool Mother Nature.		Chiffon Margarine
Inspiration comes standard.		Chrysler
Will you be ready?		Cialis
Empowering the Internet generation.		Cisco Systems
Live richly.		Citi
If I’ve only one life, let me live it as a blonde.		Clairol
Does she or doesn’t she?		Clairol
The antidote for civilization.		ClubMed
The source for computing and technology.		CNET
The most trusted name in news.		CNN
Coca-Cola refreshes you best.		Coca-Cola
The pause that refreshes.		Coca-Cola
Have a coke and smile.		Coca-Cola
The silver bullet.		Coors
Cotton. The fabric of our lives.		Cotton Incorporated
If you want to capture someone's attention, whisper.		Coty Perfume
Healthy, beautiful smiles for life.		Crest
Look, Ma, no cavities!		Crest
Cooks who know trust Crisco.		Crisco Vegetable Shortening
Love it for life.		Dannon Yogurt
A diamond is forever.		DeBeers
Easy as Dell.		Dell Computer
You’ll love the way we fly.		Delta Airlines
We love to fly and it shows.		Delta Airlines
We’re cooking now.		Denny’s
Restoring the joy of motion.		DePuy Orthopedics
We move the world.		DHL
Yellow. The new Brown.		DHL
Competition. Bad for them. Great for you.		DHL
Aren’t you glad you use Dial? Don’t you wish everybody did?		Dial Soap
The happiest place on earth.		Disneyland
Time to make the doughnuts.		Dunkin Donuts
The miracles of science.		DuPont
Better living through chemistry.		DuPont
The power of all of us.		eBay
The world’s online marketplace.		eBay
When EF Hutton talks, people listen.		EF Hutton
Nothing sucks like an Electrolux.		Electrolux
When you’re crazy for chicken.		El Pollo Loco
It keeps going, and going, and going...		Energizer Batteries
See your way forward.		Epiphany
Quality in everything we do.		Ernst & Young
Put a tiger in your tank.		Esso (Exxon)
Don’t just travel. Travel right.		Expedia.com
Good taste is easy to recognize.		Fancy Feast
Our business is the American dream.		FannieMae
Relax, it’s FedEx.		FedEx
The world on time.		FedEx
When it absolutely, positively has to be there overnight.		FedEx
Play. Laugh. Grow.		Fisher-Price
It’s not just for breakfast anymore.		Florida Orange Juice Growers Association
Built for the road ahead.		Ford
Ford has a better idea.		Ford
Quality is job one.		Ford
Fosters?Australian for beer.		Fosters Australian Beer
Fair and balanced.		Fox News
Extinct is forever.		Friends of the Animals
Say it with flowers.		FTD
Imagination at work.		General Electric
We bring good things to life.		General Electric
Celebrate the moments of your life.		General Foods
Two words to the wise.		Georgia Federal
Babies are our business.		Gerber
Shouldn’t your baby be a Gerber baby?		Gerber
My wife, I think I’ll keep her.		Geritol
Look sharp, feel sharp.		Gillette
The best a man can get.		Gillette
Never let ‘em see you sweat.		Gillette Dry idea
Don’t get mad. Get GLAD.		GLAD
The best tires in the world have Goodyear written all over them.		Goodyear
Leave the driving to us.		Greyhound
Pardon me, do you have any Grey Poupon?		Grey Poupon
It’s a great time to be alive.		Guidant
Don’t be vague, ask for Haig.		Haig Scotch Whiskey
When you care enough to send the very best.		Hallmark
American by birth. Rebel by choice.		Harley Davidson
Hey! How about a nice Hawaiian Punch?		Hawaiian Punch
We answer to a higher authority.		Hebrew National
Hertz puts you in the driver’s seat.		Hertz
57 varieties		H.J. Heinz
Invent.		Hewlett Packard
Pleasing people the world over.		Holiday Inn
The power of dreams.		Honda
Where’s the cream filling?		Hostess Cakes
We’re behind you every step of the way.		Huggies
Solutions for a small planet.		IBM
Intel Inside.		Intel
Manly yes, but I like it, too.		Irish Spring Soap
Pure clean, pure Ivory.		Ivory Soap
99.44% pure.		Ivory Soap
Jack’s back!		Jack in the Box
Don’t dream it. Drive it.		Jaguar
America’s most famous dessert.		Jell-O
Nothing runs like a Deere.		John Deere
The right relationship is everything.		JPMorgan Chase Bank
100% juice for 100% kids.		Juicy Juice
Thrive.		Kaiser Permanente
Every kiss begins with Kay.		Kay Jewelers
They’re g-r-r-r-eat!		Kellog’s Frosted Flakes
Start aging smart.		Kellogg’s Smart Start
Finger-lickin’ good!		Kentucky Fried Chicken
Nobody does chicken like KFC.		KFC
Kid tested. Mother approved.		Kix Cereal
Share moments. Share life.		Kodak
It’s time for clarity.		KPMG
What happens here, stays here.		Las Vegas Convention and Visitors Authority
Betcha can’t eat just one.		Lay’s Potato Chips
When banks compete, you win.		LendingTree
The relentless pursuit of perfection.		Lexus
I’ve fallen and I can’t get up.		LifeCall
Hey, Mikey...he likes it!		Life Cereal
Always a bridesmaid, but never a bride.		Listerine
Because I’m worth it.		L’OrŽal
Magically delicious.		Lucky Charms
Lucky Strike means fine tobacco.		Lucky Strike
Creating value through true convergence.		Lucent Technologies
Melts in your mouth, not in your hands.		M&Ms
Come to Marlboro Country.		Marlboro
There are some things that money can’t buy. For everything else there’s MasterCard.		MasterCard
Good to the last drop.		Maxwell House
I want my Maypo.		Maypo
Our repairmen are the loneliest guys in town.		Maytag Appliances
Passion for the road.		Mazda
Did somebody say McDonald’s?		McDonald’s
Is it live or is it Memorex?		Memorex
Tastes so good cats ask for it by name.		Meow Mix
Merrill-Lynch is bullish on America.		Merrill-Lynch
MGM means great movies.		MGM
Because so much is riding on your tires.		Michelin
Lose the carbs. Not the taste.		Michelob Ultra
Your potential. Our passion.		Microsoft
Where do you want to go today?		Microsoft
It’s Miller time!		Miller Beer
The champagne of bottled beer.		Miller High Life
Everything you always wanted in a beer. And less.		Miller Lite
Tastes great, less filling.		Miller Lite
Wake up and drive.		Mitsubishi Motors
One client at a time.		MorganStanley
When it rains, it pours.		Morton Salt
Medicine with muscle.		Motrin
Do the Dew.		Mountain Dew
Beef. It’s what’s for dinner.		National Cattlemen’s Beef Association
Take a bite out of crime.		National Crime Prevention Council
Pork. The other white meat.		National Pork Board
You could learn a lot from a dummy. Buckle up!		National Highway Traffic Safety Administration
Must see TV.		NBC
Break out of the ordinary.		Nestles Butterfinger
I love New York.		New York State Division of Tourism
All the news that’s fit to print.		The New York Times
Just do it.		Nike
At the heart of the image.		Nikon
Only fit for a king. Nine Lives.		Nine Lives Cat Food
Enjoy the ride.		Nissan
Connecting people.		Nokia
Take it all off.		Noxzema
The nighttime sniffling sneezing coughing aching stuffy head fever so you can rest medicine.		NyQuil
Taking care of business.		Office Depot
It’s not your father’s Oldsmobile anymore.		Oldsmobile
The mark of a man.		Old Spice
Changes everything.		OneTouch
Software powers the Internet.		Oracle
Ore-Ida! It’s all-righta!		Ore-Ida
No rules. Just right.		Outback Steakhouse
Grab the Southwest by the bottle.		Pace Picante Sauce
Catch our smile.		Pacific Southwest Airlines
Ask the man who owns one.		Packard
Slightly ahead of its time.		Panasonic
The flavor says butter.		Parkay Margarine
This is your brain. This is your brain on drugs.		Partnership for a Drug-Free America
We will sell no wine before its time.		Paul Masson
Pepperidge Farm remembers.		Pepperidge Farm
Come alive! You’re in the Pepsi generation.		Pepsi
The taste of a new generation.		Pepsi
For those who think young.		Pepsi
Pepsi-Cola hits the spot.		Pepsi
It takes a tough man to make a tender chicken.		Perdue Chicken
Where the pets go.		Petco
The best kept automotive secret in America.		Peugeot
Talk. They’ll listen.		Philip Morris
Famously fresh.		Planter’s Peanuts
Lifts and separates.		Playtex Cross-Your-Heart Bra
The fun develops instantly.		Polaroid
Get a piece of the rock.		Prudential
Something to smile about.		Quaker Oatmeal
M’m, m’m, m’m, m’m, m’m...toasty!		Quiznos
Spirit of service.		Qwest
Ride the light.		Qwest
You’ve got questions, we’ve got answers.		Radio Shack
RAID kills bugs dead.		RAID
I liked it so much I bought the company.		Remington
How well do you share?		Ricoh
How do you spell relief? R-O-L-A-I-D-S.		Rolaids
Get out there.		Royal Caribbean Cruise Lines
Ingredients for life.		Safeway
Experience success.		Salesforce.com
Sanka?everything you love about coffee.		Sanka
The beer that made Milwaukee famous.		Schlitz
Funny name. Serious sandwich.		Schlotzky’s Deli
Schhh! You know who?		Schweppes
We turn on ideas.		Seagate
Strong enough for a man, but made for a woman.		Secret Deodorant
The uncola.		7-Up
It’s Shake and Bake, and I helped.		Shake and Bake
For the person who has everything, we have everything else.		The Sharper Image
Cover the earth.		Sherwin Williams
Always there in a pinch.		Skoal
We make the money the old-fashioned way?we earn it.		Smith Barney
With a name like Smucker’s, it has to be good.		Smucker’s
Made from the best stuff on Earth.		Snapple
You are now free to move about the country.		Southwest Airlines
Now, that’s better.		SPRINT PCS
Obey your thirst.		Sprite
That was easy.		Staples
Sorry, Charlie. Starkist wants tuna that tastes good, not tuna with good taste.		Starkist Tuna
Eat fresh.		Subway
The network is the computer.		Sun Microsystems
Better snacking.		Sunkist
If it’s not SuperSoil, it’s just plain old dirt.		SuperSoil
There’s no equal.		Sweet ‘N Low
Think outside the bun.		Taco Bell
Head for the border.		Taco Bell
You quiero Taco Bell.		Taco Bell
Expect more. Pay less.		Target
I’d rather fight than switch.		Tareyton Cigarettes
If it’s gotta be clean, it’s gotta be Tide.		Tide
Takes a licking and keeps on ticking.		Timex
Choose freedom.		Toshiba
Invest with confidence.		T. Rowe Price
Get the feeling.		Toyota
Silly rabbit, trix are for kids.		Trix Cereal
A vital part of your world.		Tyco
It’s hospital recommended.		Tylenol
Imagine it. Done.		Unisys
Time to fly.		United Airlines
The mind is a terrible thing to waste.		United Negro College Fund
The spirit of ’76.		Unocal
What can Brown do for you?		UPS
Some of our best men are women.		U.S. Army
Friends don’t let friends drive drunk.		U.S. Dept. of Transportation
Only you can prevent forest fires.		U.S. Forest Service
Give a hoot, don’t pollute.		U.S. Forest Service
The few, the proud, the Marines.		U.S. Marines
We’re looking for a few good men.		U.S. Marines
It’s not a job. It’s an adventure.		U.S. Navy
The toughest job you’ll ever love.		U.S. Peace Corps
I coulda had a V-8!		V-8
We never stop working for you.		Verizon Wireless
Can you hear me now?...Good!		Verizon Wireless
His master’s voice.		Victor Talking Machine Co.
You’ve come a long way, baby.		Virginia Slims Cigarettes
Virginia is for lovers.		The Virginia Tourism Commission
It’s everywhere you want to be.		VISA
Visine gets the red out.		Visine
Think small.		Volkswagen
Drivers wanted.		Volkswagen
Fahrvergnugen		Volkswagen
For life.		Volvo
Always low prices. Always.		Wal-Mart
The next stage.		Wells Fargo
Where’s the beef?		Wendy’s
Western Airlines the only way to fly.		Western Airlines
The breakfast of champions.		Wheaties
Ring around the collar.		Wisk Laundry Detergent
For a living planet.		World Wildlife Fund
We’re moving beyond documents.		Xerox
Believe.		Yahoo! Personals
Let your fingers do the walking.		Yellow Pages
Where technology means business.		ZDNet
The quality goes in before the name goes on.		Zenith

Jingles

Ace is the place with the helpful hardware man.		Ace Hardware
Plop plop, fizz fizz, oh what a relief it is.		Alka-Seltzer
The incredible, edible egg.		American Egg Board
I am stuck on Band-Aids ‘cause Band-Aids stuck on me.		Band-Aids
Bring out the Best Foods and bring out the best.		Best Foods (Hellmann’s Mayonnaise)
A little dab’ll do ya.		Brylcreem
For all you do, this Bud’s for you.		Budweiser
When you say Budweiser, you’ve said it all.		Budweiser
Have it your way.		Burger King
Pure cane sugar from Hawaii.		C&H
M’m! M’m! Good!		Campbell’s Soup
See the USA in your Chevrolet.		Chevrolet
What’s the best tuna? Chicken of the Sea.		Chicken of the Sea
I’m Chiquita Banana and I’ve come to say – bananas have to ripen in a certain way.		Chiquita Banana
It’s the real thing.		Coca-Cola
I’d like to teach the world to sing in perfect harmony...		Coca-Cola
Coke is it!		Coca-Cola
Things go better with Coke.		Coca-Cola
We’ve got a taste for you.		Coca-Cola
Just for the fun of it, Diet Coke.		Diet Coke
Just for the taste of it, Diet Coke.		Diet Coke
I’m a pepper, he’s a pepper, she’s a pepper...		Dr Pepper
I can bring home the bacon...		Enjoli
The best part of waking up is Folger’s in your cup.		Folger’s Coffee
In the valley of the jolly--ho-ho-ho!--Green Giant.		Green Giant
From the land of sky-blue waters.		Hamm’s Beer
Intel inside logo (four-note theme)		Intel
There’s always room for J-E-L-L-0.		Jell-O
Jell-O makes me mellow and the wiggle makes me giggle.		Jell-O
Snap! Crackle! Pop! Rice Krispies.		Kellogg’s Rice Krispies
Give me a break! Give me a break!		Kit-Kat Bar
What would you do for a Klondike bar?		Klondike Bar
And America spells cheese...K-R-A-F-T.		Kraft
Here’s to good friends....Tonight, tonight, let it be Lowenbrau.		Lowenbrau Beer
[Coffee pot percolator theme]		Maxwell House Coffee
Maybe she’s born with it. Maybe it’s Maybelline.		Maybelline
Zoom, zoom, zoom.		Mazda
I’m lovin’ it.		McDonald’s
You deserve a break today.		McDonald’s
Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.		McDonald’s
We love to see you smile.		McDonald’s
Meow, meow, meow, meow....		Meow Mix (Ralston)
If you’ve got the time, we’ve got the beer.		Miller Beer
Mr. Clean will clean your whole house and everything that's in it.		Mr. Clean
N-E-S-T-L-E-S, Nestles makes the very best...chocolate.		Nestles
I wish I were an Oscar Mayer Wiener.		Oscar Mayer
My bologna has a first name, it’s O-S-C-A-R.		Oscar Mayer
PepsiŃfor those who think young.		Pepsi
Pepsi hits the spot.		Pepsi
You’ll wonder where the yellow went when you brush your teeth with Pepsodent.		Pepsodent
Sometimes you feel like a nut, sometimes you don’t.		Peter Paul Mounds/Almond Joy
Call for Philip Morris.		Philip Morris
Nothin’ says lovin’ like somethin’ from the oven.		Pillsbury
Rice-a-Roni, the San Francisco treat.		Rice-a-Roni
Away go troubles down the drain.		Roto-Rooter
Nobody doesn’t like Sara Lee.		Sara Lee Foods
When you’re out of Schlitz, you’re out of beer.		Schlitz Beer
Singapore girl, you’re a great way to fly.		Singapore Airlines
It’s slinky, it’s slinky, oh what a wonderful toy.		Slinky
Uh, oh, Spaghettios.		Spaghettios
Like a good neighbor, State Farm is there.		State Farm
Raise your hand if you’re sure.		Sure
How do you feed a hungry man?		Swanson Hungry-Man
You can trust your car to the men who wear the star.		Texaco
I love what you do for me...Toyota.		Toyota
Tum, tum, tum, tum, Tums.		Tums
Fly the friendly skies (of United).		United Airlines
Be all that you can be.		U.S. Army
Winston tastes good like a cigarette should.		Winston
Double your pleasure, double your fun.		Wrigley’s Doublemint Gum
You’re not fully clean until you’re Zestfully clean.		Zest Soap